Inspiration :: A trip to the safari

We believe that if work is something we're passionate about, it is not work! So, we aim to bring inspiration from our lives and work it into our brand.

?Inspired by their safari experience in Tanzania, a?safari collection was something that our co-founders Robyn and Dylan wanted to do. While they were standing right there in the vast natural habitat of the animals, they felt like they?were seeing things from a child's eye again.

Watching and exploring everything for the very first time (with some help from their guide) helped?them make sense of the unique behaviours of the many animals they stumbled upon.

The interactions between animals and their surroundings were so real, so raw and yet so simple. And made humans and our worldly problems seem?so small in comparison. Their entire experience was reminiscent of childhood.

They hope to be able to?breathe that sense of utmost awe and exploration into the Whimsical Safari collection.

(bonus points for spotting the various elements of safari in our upcoming collection!)

xox0